Client Shadow

There are always two aspects within any client relationship. The surface issues, which relate to those things that people are happy to share with others, and the ‘shadow’ issues, which are the hidden or concealed behaviours, thoughts and feelings that people are less comfortable about sharing. The shadow issues are important because they often drive the force and direction of any change. The surface issues are considered on an open and level playing field and the shadow issues are the factors that both sides choose to hide from each other.

However, before you start to delve into the client’s shadow areas, you need to understand the extent to which the client trusts you. Clearly the thought of some stranger trying to understand some of deep personal concerns and issues is off-putting and you might end up alienating the client.

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(c) Mick Cope